Digital orientation, digital maturity, and digital intensity: determinants of financial success in digital transformation settings

Purpose This study aims to investigate three relevant antecedents of digital transformation (digital orientation, intensity and maturity) their influences on the financial success companies. Design/methodology/approach Building strategic management literature, five hypotheses are developed find relationships between these success. Findings Digital orientation alone do not contribute Specifically, serves as a negative moderator success, meaning that it reduces performance effects orientation. maturity acts mediator companies Originality/value research contributes literature by providing further understanding how they should be positioned alongside settings achieve